Abstract
The current research examines differences in what motivates environmentally sustainable behavior between more and less religious people in the United States. We found that religiosity moderates the extent to which environmental beliefs predict pro-environmental support. Specifically, environmental beliefs predicted pro-environmental support less strongly among more religious people than less religious people (Studies 1 and 2). Using a correlational (Study 2) and an experimental (Study 3) design, we further found that one particular aspect of religiosity—believing in a controlling god—reduced the importance of personally held environmental beliefs in shaping one’s support for pro-environmental actions. Our findings suggest that motivation to act based on personal beliefs may be attenuated among people who are religious because they believe in an external source of control. Sociocultural factors, such as religion, shape the psychological underpinnings of social actions, and the present research underscores the importance of understanding psychological diversity in promoting support toward environmental sustainability.
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