Teaching social media and public administration: Applying four approaches to an emerging issue

Abstract

This article presents an approach to teaching how social media impacts the public-sector workplace. Social media creates new challenges for both public administration practitioners and teachers. Yet, the topic does not yet have wide-scale discussion in the public administration education literature. After a review of four approaches to public administration (managerial, legal, political, and ethical), we developed a fictional social media case that was administered in an email survey to a sample of 50 graduates of a Master of Public Administration (MPA) program (37 responded and completed the survey). The case involves a local government employee whose employer wants to terminate because of the employee’s use of social media following a city council meeting. The results of our survey provide insight into how administrators would deal with the situation presented in the case and leads to the development of a series of questions for faculty using the case in their classroom. Our teaching case should provoke serious classroom discussions. Our study reveals the importance of the teaching and discussion of social media in public administration courses along with identifying continuing areas of future research.