Abstract
Television represents Argentina’s recent past through three specific links with social memory: as an “entrepreneur of memory,” shaping public agendas, as a vehicle of intergenerational transmission of past events, and as a creator of meaning through images, sounds, and words, a “stage for memory.” An analysis in terms of the links between television and the memories constructed around the forced disappearance of persons during the 1976–1983 military dictatorship reveals the complex way in which the obstacles when narrating an extreme experience are combined with the attempt to sell a product and entertain the spectator.
La televisión representa el pasado reciente de la Argentina a través de vínculos específicos con la memoria social: como un “emprendedor de la memoria” definiendo las agendas públicas, como un vehículo de transmisión intergeneracional sobre el pasado y como un creador de significados por medio de imágenes, sonidos y palabras, esto es, un “escenario para la memoria.” Un análisis de los vínculos entre televisión y memorias, construido alrededor de la desaparición forzada de personas durante la dictadura militar de 1976 a 1983, revela la manera compleja en la cual los obstáculos para relatar ese periodo trágico se combinan con el intento de vender un producto y entretener al espectador.
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