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Abstract

This article offers reflections on Jerolmack and Khan’s article “Talk is Cheap: Ethnography and the Attitudinal Fallacy.” Specifically, I offer three suggestions aimed at moderating the authors’ critique. Since the sociology of culture and cognition is my area of expertise, I, like Jerolmack and Khan, use this literature to mine supporting examples.

Keywords

ethnography accounts cognition culture measurement

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Reassessing the Problem

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