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Ecotourism: Towards a Key Elements Approach to Operationalizing the Concept. Christopher G. Bottrill and Douglas G. Pearce. Journal of Sustainable Tourism,vol. 3,no. 1,1995,pp. 45-54. Channel View Books/ Multilingual Matters,Frankfurt Lodge,Clevedon Hall,Victoria Road,Clevedon,Avon BS21 7SJ,United Kingdom. $56 annual individual subscription