Moving Beyond the “I” in Motivation

Abstract

Much research has examined why volunteer tourists volunteer abroad. However, little work has explored (1) if and how destination and organization attributes motivate volunteers or (2) manager perceptions of volunteer motivations. We identified attributes that pulled conservation volunteer tourists to the country, organization, and volunteer project. We compared these motivations and reasons for volunteering abroad with manager and volunteer coordinator perceptions of volunteer motivations. To collect data, we engaged in participant observation and conducted interviews with 36 volunteer tourists, 2 managers, and 3 volunteer coordinators at an Ecuadorian conservation volunteer project. Volunteers listed a range of motivations for their choices (e.g., reserve mission, price). Managers and coordinators correctly identified some motivations for volunteering abroad and selecting the destination, organization, and project (e.g., travel, price). However, they mentioned fewer reasons than volunteers and overlooked several major factors, especially altruistic and project-specific reasons. We discuss implications for managers and organizations, tourism theory, and future research.