Abstract
This case study focuses on the connections between sea turtles, volunteers, tourists, and other stakeholders in Atlantic Beach, North Carolina in the United States. Background information about sustainable tourism, stakeholder theory, and volunteerism is presented. Then, the dilemma of how to have both sea turtle conservation and sea turtle tourism co-exist is presented, along with complex issues, including those connected with education, training, and volunteerism. The case presents the issues involved with how to develop and maintain a balance between the environmental, socio-cultural, and economic aspects of sustainable tourism in connection with sea turtles.
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