Sage Journals: Discover world-class research

Abstract

Travel motivation is an important concept in understanding why and how individuals make travel decisions to preferred destinations. A total of 469 responses obtained from students at a US university were analyzed to determine push and pull motivation factors toward the top 10 overseas destinations and to assess if there were significant differences in the factors across the destinations. Analysis identified seven push and six pull factors and found substantial differences in the factors across the destinations. Marketing plans and implications are suggested for promoting travel products targeting the student market.

Keywords

Push/pull motivation student market international destinations travel decision

Get full access to this article

View all access options for this article.

References

Prebensen, N. K. , Larsen, S. and Abelsen, B. (2003) ‘I’m Not a Typical Tourist: German Tourists’ Self-Perception, Activities, and Motivations’ , Journal of Travel Research 41(4): 416-420 .

West, G. and Gamage, A. (2001) ‘Macro Effects of Tourism in Victoria, Australia: A Nonlinear Input-Output Approach’ , Journal of Travel Research 40(1): 101-109 .

Pizam, A. , Jeong, G. H. , Reichel, A. , Boemmel, H. V. , Lusson, J. M. , Steynberg, L. , State-Costache, O. , Volo, S. , Kroesbacher, C. , Jucerova, J. and Montmany, N. (2004) ‘The Relationship between Risk-taking, Sensation-seeking, and the Tourist Behavior of Young Adults: A Cross-Cultural Study’ , Journal of Travel Research 42(3): 251-260 .

World Tourism Organization (2004) URL: http://www.worldtourism.org/facts/2020.html

Office of Travel and Tourism (2003) URL: http://www.tinet.ita.doc.gov/view/f-2003-101-001/index.html.

Cha et al., ref. 1 above.

Prebensen et al., ref. 1 above.

US Census Bureau (2004) ‘Statistical Abstract of the United States: 2003’, US Census Bureau, Washington, DC .

Federation of International Youth Travel Organizations (2003) URL: http://www.fiyto.org/.

10.

International Student Travel Confederation (2004) URL: http://www.bits-int.org/reports/Report_European_Youth_Mobility_Seminar.pdf

11.

World Tourism Organization (2003) ‘Tourism Highlights 2003’, URL http://www.world-tourism.org/facts/highlights/HIGHLIGHTSpercent20INGLESpercent2020041.pdf

12.

Pizam et al., ref. 3 above.

13.

Loker-Murphy and Pearce, ref. 12 above.

14.

Chadee and Cutler, ref. 12 above.

15.

Klenosky, ref. 12 above.

16.

Klenosky, ref. 12 above.

17.

Crompton, ref. 15 above; Klenosky, ref. 12 above.

18.

Crompton, ref. 15 above.

19.

Kim and Lee, ref. 17 above.

20.

Baloglu and Uysal, ref. 17 above.

21.

Mattila et al., ref. 12 above.

22.

Klenosky, ref. 12 above.

23.

Josiam et al., ref. 12 above.

24.

Klenosky, ref. 12 above.

25.

Hsu and Sung, ref. 12 above.

26.

Field, ref. 12 above.

27.

Chadee and Cutler, ref. 12 above.

28.

Pizam et al., ref. 3 above.

29.

Tierney, P. (2000) ‘Internet-Based Evaluation of Tourism Web Site Effectiveness: Methodological Issues and Survey Results’ , Journal of Travel Research 39(4): 212-219 .

30.

Weible, R. and Wallace, J. (1998) ‘Cyber Research: The Impact of the Internet on Data Collection’ , Marketing Research 10(3): 19-25 .

31.

Sheehan, K. B. and Hoy, M. G. (1999) ‘Using E-mail to Survey Internet Users in the United States: Methodology and Assessment’ , Journal of Computer Mediated Communication 4(3), URL: http://www.ascusc.org/jcmc/vol4/issue3/sheehan.html.

32.

Litvin and Kar, ref. 29 above.

33.

Oppermann, M. (1995) ‘E-mail Surveys - Potentials and Pitfalls’ , Marketing Research 7(3): 29-33 .

34.

US Census Bureau, ref. 8 above.

35.

Richards, G. and Wilson, J. (2004) ‘The International Student Travel Market: Travelstyle, Motivations, and Activities’ , Tourism Review International 8(2): 57-67 .

36.

Litvin and Kar, ref. 29 above.

Travel decisions of students at a US university: Segmenting the international market

Abstract

Keywords

Get full access to this article

References