The superhero effect: How enclothed cognition can impact on the perceptions and actions of serving UK police officers

Abstract

The theory of ‘enclothed cognition’ posits that clothes alone can significantly alter their wearer's outlook on life. Based on this idea, this article examines the world view of uniformed British police officers seeking to understand whether their uniform impacts on their attitudes and behaviours. Using data from a survey of 91 uniformed officers, results suggest that their uniform does indeed affect how they behave and their perceptions of self. Recommendations are made for changes to uniforms with the intent to reduce assaults by and against officers and complaints, as well as increase morale and productivity.