Acceptance of Society-Level and Individual-Level Preventive Measures during the COVID-19 Pandemic among College Students in Three Societies

Abstract

Drawing from social domain theory, this study examined people’s evaluation of society-level disease-prevention regulations (e.g., school closure) and personal precautions (e.g., wearing a facemask) during the coronavirus (COVID-19) crisis, as assessed in Spring, 2020. Participants from three countries (United States [US], China, and Japan; N = 528) rated their acceptance of a range of society-level and individual-level preventive measures and then indicated their main reasons for these ratings, which were categorized as moral, societal, personal, and prudential based on social domain theory. Consistent with this theoretical framework, we found both similarities and differences across the three societies. Specifically, we found that, across the three societies, moral considerations predicted higher acceptance of society-level preventive measures, whereas personal considerations predicted lower acceptance of both society-level and individual-level preventive measures. However, a stronger link between societal considerations and higher acceptance of society-level preventive measures was found for Chinese participants than for US and Japanese participants.

Keywords

COVID-19 cross-cultural research health behavior public health social domain theory

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