Easy Breathing: a project to promote smoke- free areas in public houses

Abstract

The 'Easy Breathing' project aimed to increase smoke-free provision in public houses across the former Avon, and raise awareness of smoke-free areas. Core activ ities from May 1995 to November 1996 included surveys, support for publicans, a membership scheme and extensive publicity. Consumer attitudes were very positive, but there were significantly fewer smoke-free areas in deprived neigh bourhoods. Subsequent work improved existing provision, and to some extent increased smoke-free facilities, especially in more affluent areas, and where food was served. Together with new voluntary guidelines, combining publicity with targeted support may prove the most effective strategy to increase smoke-free provi sion and change social norms.