Abstract
LAY perceptions of being overweight or obese were examined in qualitative one-to-one interviews and group discussions conducted with people who were overweight, obese or slimmers. Many dieters re ported being caught in cyclical patterns of weight loss followed by weight gain. Successful slimmers were aware of the need to make long-term changes to their diet. The challenge facing health educators is to develop new materials or initiatives which en courage and support long-term adjustments to eat ing behaviour.
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