THIS paper outlines and discusses the alcohol edu cation activities of twelve district co-ordinators es tablished as part of the South West Alcohol Education Programme. The focus of this programme was primary prevention and the priority groups were professionals with responsibilities for young people and/or the workplace. The paper discusses the extent to which these objectives were reflected in the training activities, promotional activities and con tacts with professionals carried out by the district co-ordinators. These data were collected by an eval uation team using a developmental approach, and the advantages of such an approach for researching this type of professional activity are discussed.
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