A dramatic rise in public awareness of environmental problems occurred during the time of Earth Day, 1970. This study explores the depth and durability of I citizen concern for the environment. It is revealed that interest in ecological I issues remains despite the more recent crises in American life, that young people I believe that fundamental cultural values have been a basic cause of environmental I problems, and that present public and private institutions are unlikely to bring about meaningful reform. Nonetheless, most respondents held an abiding faith in I American society and felt that environmental problems can be solved if enough I people get involved. These findings suggest that while the need to deal with environmental problems is recognized, this is not to be interpreted as a commitment I to fundamental change.
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