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Mission,Money,and Quality: Strategic Choices for Nonprofit and Social Marketing Managers

Social Marketing Quarterly

Impact Factor: 1.4 / 5-Year Impact Factor: 2.2

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First published online September, 2001

Mission,Money,and Quality: Strategic Choices for Nonprofit and Social Marketing Managers

and

Volume 7, Issue 3

https://doi.org/10.1080/15245004.2001.9961160

Abstract

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References

1.

Drucker

P. F.

(July/August 1989). What business can learn from nonprofits. Harvard Business Review, 67(4), 88–93.

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