Abstract
The vast mobile network created by high adoption rates and increasing familiarity with mobile device capabilities worldwide has potential for far more than the commercial operations to which it is currently relegated. This will be the next wave of mobile: the social and socially conscious dimension of an already broad medium. Mobile's potential is virtually limitless, and the advantages unique to it align well with the demands of the health care industry. The accuracy and speed provided by the medium are particularly valuable to health care professionals and their patients. The emerging social aspect of mobile is being tapped for myriad health-related uses, including smoking cessation and the treatment of eating disorders. Moreover, the ubiquity of the mobile device is advancing public health initiatives across the globe. This article endeavors to describe the state of the mobile medium and what effects it can have on both the health care industry and public health. It also discusses the particular effect the social aspect of mobile technology is having on certain health initiatives and cites specific examples of the synergy between mobile communication and health-related programs. This article concludes by looking toward the future of mobile health projects.
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