The government of Singapore established the Health Promotion Board (HPB) in 2001 with an annual budget close to S$100 million to drive its health promotion and disease prevention programs. This article reviews the social marketing efforts of the HPB, in particular those campaigns related to healthy lifestyle during 2003–2006. A computer-assisted telephone interview survey conducted on over 300 Singaporeans reveals the impact of these campaigns on patterns of health awareness, health consciousness, risk perception, knowledge, and motivation that lead to adoption or nonadoption of prescribed disease prevention and health improvement practices. The survey found that while awareness of HPB campaigns is at a medium range among the respondents, a majority of those exposed to the campaigns have been influenced to adapt behaviors that lead to a healthy lifestyle.
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