Filter Results

Select search scope: search across all journals or within the current journal

Search this journal

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

All content on this site: Copyright © 2026 Sage Publications. All rights reserved. This website is technically supported and operated by China National Publications Import and Export (Group) Co., Ltd. 京ICP备09090397号-11

Further Thoughts on the 2007 AMA Definition of Marketing and Its Implications for Social Marketing

Social Marketing Quarterly

Impact Factor: 2.3 / 5-Year Impact Factor: 2.6

Journal Homepage Submission guidelines

Restricted access

Other

First published online June, 2008

Further Thoughts on the 2007 AMA Definition of Marketing and Its Implications for Social Marketing

, , and

Volume 14, Issue 2

https://doi.org/10.1080/15245000802103575

Abstract

Get full access to this article

View all access options for this article.

References

1.

French

J.

2007. The market-dominated future of public health. In Promoting public health: Skills, perspective, and practice, eds. Douglas

J.

K311 Open University Course: Sage in conjuction with Open University Press. Milton Keynes.

Browse journal

Current issue OnlineFirst All issues

Similar articles

Retricted access

A Review of Social Marketing Efforts in Sri Lanka

Retricted access

Marketing Gas Leak Reporting and Safety With the Extended Parallel Processing Model

Retricted access

Exploring Different Types of Superstitious Beliefs in Risk-Taking Behaviors

Retricted access

Co—Branding: A New Look at Partnerships