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Social Marketing Quarterly

Impact Factor: 1.4 / 5-Year Impact Factor: 2.2

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First published online 2008-6

Further Thoughts on the 2007 AMA Definition of Marketing and Its Implications for Social Marketing

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Volume 14, Issue 2

https://doi.org/10.1080/15245000802103575

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References

1.

French

J.

2007. The market-dominated future of public health. In Promoting public health: Skills, perspective, and practice, eds. Douglas

J.

K311 Open University Course: Sage in conjuction with Open University Press. Milton Keynes.

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