In this paper I examine the local mobilisation of the dominant global framing of the problem of human trafficking through ‘the female child victim’ in child sex trafficking advocacy campaigns. The child victim is a symbolic and emotive frame embodied in the Third World female child and enacted through her helplessness and experiences of extreme violence and (sexual) abuse in trafficking situations across diverse contexts globally. I use The Body Shop's (TBS's) 2009–12 global campaign against child sex trafficking as my site for discussion of the way frames in global human rights activism move into local contexts, often coming to define the ways contemporary human rights problems are understood and reproduced locally. I draw on ethnographic research on human trafficking in Singapore to explore the ways in which the child victim frame is mobilised in a specific locale through the involvement of a local nongovernmental organisation and university student actors as part of TBS's campaign strategy. Although recent geographical scholarship on social movements has embraced a networked approach, I argue for heightened attention to the geographies of scaled (re)iteration, or local mobilisation that occurs as transnational activism connects with particular places. The role of framing in embedding global human rights issues locally in transnational activism is central to this process.
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