Despite China's rapid economic growth and embedding into global value chains, not much is known about the primary places where buyers and sellers from China and abroad meet, do business, and circulate information and knowledge: That is, the national/international trade fairs in the country. Previous reports suggest that the number and size of such events in China is growing and that the trade fair business is in the process of catching up. Under these circumstances, trade fairs may develop into import or export events, where buyers and sellers engage in transactions, or into temporary clusters, where they exchange knowledge for industrial upgrading and innovation. In this context this paper explores the interaction and communication patterns of firms at Chinese trade fairs and investigates whether these events are similar to those in Europe and North America. The analysis involves systematic comparison of the communication and interaction practices at three national/international trade fairs in Shanghai and Chengdu, based on a total of 102 semistructured interviews.
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