Sage Journals: Discover world-class research

Abstract

As demand for business education is rising, the production of business doctorates continues to fall. Between 1995 and 2001, new business doctorates declined 18%, dropping to the lowest point since 1987. In the same time frame, new marketing doctorates dropped by 32%. This article reports the results of a study designed to (1) assess enrollment trends and recruiting practices for marketing doctoral programs, (2) examine decision-making processes of prospective marketing doctoral students, and (3) develop a set of recommendations for improving recruiting in marketing doctoral programs. Results of surveys of marketing doctoral program coordinators, marketing Ph.D. students, and MBA students are reported.

Keywords

doctoral education student recruiting marketing doctorates trends business education

Get full access to this article

View all access options for this article.

References

Association to Advance Collegiate Schools of Business (AACSB) International . 2002a. Salary survey report: United States. St. Louis, MO: AACSB International.

Association to Advance Collegiate Schools of Business (AACSB) International . 2002b. Overview of U. S. business schools. St. Louis, MO: AACSB International.

Association to Advance Collegiate Schools of Business (AACSB) International . 2003. Sustaining scholarship in business schools. St. Louis, MO: AACSB International.

American Marketing Association(AMA) Task Force . 1988. Developing, disseminating, and utilizing marketing knowledge. Journal of Marketing 52 (October): 1-25.

Bloom, Paul N. , and George Coan . 1979. Explaining educational and occupational choices: An exploratory study. Advances in Consumer Research 6: 617-621.

Boyer, Ernest . 1990. Scholarship reconsidered: Priorities of the professoriate. Princeton, NJ: Carnegie Foundation for the Advancement of Teaching.

Braddock, Douglas . 1986. The Ph.D. degree: What it is and where it takes you. Occupational Outlook Quarterly 30 (2): 8-17.

Feltham, T. S. , V. L. Pearson , and D. Ford . 2001. Supply and demand for Canadian business Ph.D. graduates: A quest for greater understanding. Montreal: Canadian Federation of Business School Deans.

GradSchools.com . n.d. Grad school search guide. http://www.gradschools.%20com.

10.

Hoffer, T. B. , S. Sederstrom , L. Selfa , V. Welch , M. Hess , S. Brown , S. Reyes , K. Webber , and I. Guzman-Barron . 2003. Doctorate recipients from United States universities: Summary report 2002. Chicago: National Opinion Research Center. (This report gives data collected in the Survey of Earned Doctorates, conducted for six federal agencies—NSF, NIH, USED, NEH, USDA, and NASA—by the National Opinion Research Center.)

11.

Mentzer, John T. , and David W. Schumann . 2004. Marketing scholarship. Working paper, University of Tennessee, Knoxville.

12.

Narayana, Chem L. , and Rom J. Markin . 1975. Consumer behavior and product performance: An alternative conceptualization. Journal of Marketing 55 (1): 1-6.

13.

Neter, John , Michael H. Kutner , Christopher J. Nachtsheim , and William Wasserman . 1996. Applied linear statistical models. 4th ed. Chicago: Irwin.

14.

Ph.D. Project . n.d. Welcome to the Ph.D. Project. http://www.phdproject.%20com.

15.

Rosen, Deborah E. , James M. Curran , and Timothy B. Greenlee . 1998. College choice in a brand elimination framework: The administrator's perspective. Journal of Marketing for Higher Education 8 (4): 61-81.

16.

U.S. Department of Education . 2002. Fall enrollment in colleges and universities. Washington, DC: U.S. Department of Education, National Center for Education Statistics.

The Future of Marketing Scholarship: Recruiting for Marketing Doctoral Programs

Abstract

Keywords

Get full access to this article

References