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1-5 of 5 results for yoga commodification

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Retricted access

Research article

First published 2020-1

Yoga and Female Objectification: Commodity and Exclusionary Identity in U.S. Women’s Magazines

Nandini Bhalla, David Moscowitz

Journal of Communication Inquiry

Retricted access

Research article

First published 2024-4

Selling Yoga ‘Off the Mat’: A 10-year Analysis of Lifestyle Advertorials in Yoga Journal Magazine

Nandini Bhalla, Jane O’Boyle, Leigh Moscowitz

Journal of Communication Inquiry

Open access

Research article

First published 2021-9

From Patañjali to the “Gospel of Sweat”: Yoga’s Remarkable Transformation from a Sacred Movement into a Thriving Global Market

Kamal Munir, Shahzad (Shaz) Ansari, Deborah Brown

Administrative Science Quarterly

Retricted access

Research article

First published 2017-11

Branded fitness: Exercise and promotional culture

Devon Powers, DM Greenwell

Journal of Consumer Culture

Retricted access

Research article

First published 2010-3

Eastern Movement Forms as Body-Self Transforming Cultural Practices in the West: Towards a Sociological Perspective

David Brown, Aspasia Leledaki

Cultural Sociology