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Retricted access

Research article

First published 2011-4

Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning

Yubo Chen, Qi Wang, Jinhong Xie

Journal of Marketing Research

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Research article

First published 2022-7

Is Distance Really Dead in the Online World? The Moderating Role of Geographical Distance on the Effectiveness of Electronic Word of Mouth

Vilma Todri, Panagiotis (Panos) Adamopoulos, Michelle Andrews

Journal of Marketing

Open access

Research article

First published 2025

The mechanism of word-of-mouth learning on chronic disease patients’ physician choice in online health communities: Latent Dirichlet allocation analyses and cross-sectional study

Linlin Han, Narongsak (Tek) Thongpapanl, Ou Li

DIGITAL HEALTH

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Research article

First published 2023-7

The novice nose knows: How olfactory knowledge shapes evaluation confidence

Hua Meng, César Zamudio, Jamie L. Grigsby

International Journal of Market Research

Open access

Research article

First published 2026

Don’t Count Non-Targeted Seeding Out Just Yet

Yifan Dou, Hao Hu, Marius Florin Niculescu [...]

Production and Operations Management

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Research article

First published 2008-01

A word-of-mouth approach to informal information sharing among part-time and short-term employed front-line workers in tourism

M. Christine Lundberg

Journal of Vacation Marketing

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Research article

First published 2021-3

Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiler Reviews on Box Office Revenue

Jun Hyun (Joseph) Ryoo, Xin (Shane) Wang, Shijie Lu

Journal of Marketing

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Research article

First published 2026-1

I Bond,I Engage,I Visit: Investigating the Effects of Vloggers Tourist Engagement and Its Outcome on Tourist Attitudes

Subhadip Roy, Rekha Attri

Journal of Travel Research

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Research article

First published 2008-12

Transition Challenges for Alternative Fuel Vehicle and Transportation Systems

Jeroen Struben, John D Sterman

Environment and Planning B: Urban Analytics and City Science

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Research article

First published 2025-1

Unpacking the Antecedents of Word of Mouth and Electronic Word of Mouth in the Opera Sector: A Multimethodological Study Based on PLS and NCA

Yacine Ouazzani, Haydeé Calderón-García, Berta Tubillejas-Andrés

Empirical Studies of the Arts

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