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Research article

First published 2005-04

Managing Corporate Identity: An Internal Perspective

Cláudia Simões, Sally Dibb, Raymond P. Fisk

Journal of the Academy of Marketing Science

Open access

Research article

First published 2022-2

Typography: the constant vector of dynamic logos

Catarina Lelis, Sandra Leitão, Óscar Mealha [...]

Visual Communication

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Research article

First published 2021-10

Nation branding in Zimbabwe: Archaeological heritage,national cohesion,and corporate identities

Thomas Panganayi Thondhlana, Simbarashe Shadreck Chitima, Shadreck Chirikure

Journal of Social Archaeology

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Research article

First published 2025

Branding of top Pakistani universities: a multisemiotic analysis of university logos on X

Fareeha Aazam, Pei Soo Ang, Siang Lee Yeo

Visual Communication

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Research article

First published 2022-11

Systematic creation of a city’s visual communication: logo design based on the phoenix flower in Tainan City,Taiwan

Wang Po Hsun, Gu Jie

Visual Communication

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Research article

First published 2007-7

Brand Identities: A Framework for Successful Branding

Phani Tej Adidam

Paradigm: A Management Research Journal

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Research article

First published 2009-6

The Shared Management and Ownership of Corporate Brands: The Case of Hilton

John M. T. Balmer, Irene Thomson

Journal of General Management

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Research article

First published 2002-6

Auditory and Visual Brand Identifiers in Chinese and English

Nader T. Tavassoli, Jin K. Han

Journal of International Marketing

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Research article

First published 2006-04

Managing Corporate Visual Identity

Annette L. M. van den Bosch, Menno D. T. de Jong, Wim J. L. Elving

International Journal of Business Communication

Open access

Research article

First published 2021-11

Fashioning an elite entrepreneurial identity via the endorsement of gendered,designer dress codes and artefacts of success

Robert Smith

The International Journal of Entrepreneurship and Innovation

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