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Research article

First published 2024-11

The Emergence of Virtual Experiences in the Sharing Economy

YooHee Hwang, Seunghun Shin, Taekyung Kim

Journal of Hospitality & Tourism Research

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Research article

First published 2026

Virtual destination brand experiences shaping real-world travel intentions: Evidence from global and Vietnamese discourse

Thai-Ha Nguyen, Van Huy Le, Quang Tin Pham [...]

Tourism and Hospitality Research

Open access

Research article

First published 2025-5

How Negative Framing Affects VR Tourism Adoption: Exploring the Role of Travel Anxiety During Crisis Events

Suresh Malodia, Tobias Otterbring, Babak Taheri [...]

Journal of Travel Research

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Research article

First published 2011-2

Researching Travel Behavior and Adaptability: Using a Virtual Reality Role-Playing Game

Montira Watcharasukarn, Susan Krumdieck, Richard Green [...]

Simulation & Gaming

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Research article

First published 2026-1

Virtual reality in wine tourism: Immersive experiences for promoting travel destinations

Nuno Sousa, Elisa Alén, Nieves Losada [...]

Journal of Vacation Marketing

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Research article

First published 2024-8

Examining the Impact of the Fear of Missing Out on Museum Visit Intentions

Abdullah Uslu, Petek Tosun

Journal of Hospitality & Tourism Research

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Research article

First published 2018-12

Virtual Immersive Reality for Stated Preference Travel Behavior Experiments: A Case Study of Autonomous Vehicles on Urban Roads

Bilal Farooq, Elisabetta Cherchi, Anae Sobhani

Transportation Research Record: Journal of the Transportation Research Board

Free access

Research article

First published 2024-1

Iranian Women Traveling in vTime: A Cyberfeminist Approach

Mahtab Kiani, Rokhshad Tavakoli, Paolo Mura

Journal of Travel Research

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Research article

First published 2026

From pixels to places: Leveraging the meaning transfer mechanism of video games to shape travel intention

Yizhi Liu, Xing Luo, Meixing Li

Journal of Vacation Marketing

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Research article

First published 2026-4

Friend or assistant? Matching effects between virtual influencer role types and well-being patterns based on construal level theory

Mengmeng Song, Zhenzhen Hong, Yuchen Wang [...]

Journal of Vacation Marketing

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