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Research article

First published 2019-1

Integrating multi-dynamic virtual cellular manufacturing systems into multi-market allocation and production planning

Amin Aalaei, Vahid Kayvanfar, Hamid Davoudpour

Proceedings of the Institution of Mechanical Engineers,Part B: Journal of Engineering Manufacture

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Research article

First published 2026

Welfare Impact of Virtual Trading on Wholesale Electricity Markets

James Hyungkwan Kim, Juan S. Giraldo, Paul V. Preckel [...]

The Energy Journal

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Research article

First published 2025-11

Can Smart Mobile Applications Attract Travellers? Exploring Catenation Between Digital Tourism Entrepreneurs’ Use of Artificial Intelligence Generative Chatbots for Interactive Marketing Communication and Virtual Reality

Syed Hassan Raza, Muhammad Naseem Anwar, Jeetesh Kumar [...]

Journal of Creative Communications

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Other

First published 1999-2

Net gain: Expanding markets through virtual communities

John Hagel

Journal of Interactive Marketing

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Research article

First published 2013-3

Market Research within 3D Virtual Worlds: An Examination of Pertinent Issues

Tracy G. Harwood, Janet Ward

International Journal of Market Research

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Meeting report

First published 2011-3

New Directions in the Use of Virtual Reality for Food Shopping: Marketing and Education Perspectives

Barb Ruppert

Journal of Diabetes Science and Technology

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Research article

First published 2022-8

What Motivates Marketing Educators to Attend In-Person and Virtual Academic Conferences in a Time of Pandemic Pedagogy?

Brian A. Vander Schee, Debbie DeLong

Journal of Marketing Education

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Research article

First published 2024-9

Virtual Reality for Convention Sales and Marketing: Fad or Trend?

Inna Soifer, Shellie Kark

Journal of Hospitality & Tourism Cases: An International Case Journal

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Research article

First published 2015-3

Playing by the market rules: Promotional priorities and commercialization in children’s virtual worlds

Sara M Grimes

Journal of Consumer Culture

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Research article

First published 1993-2

Are we ready for the virtual library? Technology push,market pull and organisational response *

J.D. Gilbert

Information Services and Use

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