Sage Journals: Discover world-class research

Retricted access

Research article

First published 2018-12

The Impact of Brand-Event Fit in Virtual Advertising on Sport Television Viewers' Brand Attitudes

Sangchul Park, Yuhei Inou

Sport Marketing Quarterly

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Research article

First published 2025

Global Engagement and Learning in Advertising Education: Review of AAA Special Topic Session on Study Abroad and Virtual Exchange Programs

Sydney Chinchanachokchai, Fang Yang, Anan Wan [...]

Journal of Advertising Education

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Research article

First published 2023-03

Consumer Preference for Virtual Reality Advertisements with Human–Scene Interaction: An Intermediary Based on Psychological Needs

He-Lin Wei, Hong Li, Shao-Ying Zhu

Cyberpsychology,Behavior,and Social Networking

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Research article

First published 2012-3

Predicting students’ attitudes towards advertising on a university Virtual Learning Environment (VLE)

Ike-Elechi Ogba, Neil Saul, Nigel F. Coates

Active Learning in Higher Education

Open access

Research article

First published 2022

Assessing digital advertising exposure using a virtual experimental protocol

Jennifer Cantrell, Jeffrey Bingenheimer, Shreya Tulsiani [...]

DIGITAL HEALTH

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Research article

First published 2020-11

International Virtual Collaboration in Advertising Courses: Building International and Intercultural Skills From Home

Juan Mundel

Journal of Advertising Education

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Research article

First published 2025-12

Dynamic Information Processing of Signage Advertising Embedded in VR-Mediated Sports Through Real-Time Eye-Tracking and Biometric Measures

Bomin Paek, Minkyo Lee, Glenna L. Read [...]

Communication & Sport

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Research article

First published 2024-11

Make Room for VR: Constructing Domestic Space and Accessibility in Virtual Reality Headset Tutorials

James N. Gilmore, Browning W. Blair

Television & New Media

Open access

Research article

First published 2023-1

Is VR always better for destination marketing? Comparing different media and styles

Tom Griffin, Daniel Guttentag, Seung Hwan (Mark) Lee [...]

Journal of Vacation Marketing

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Research article

First published 2023-2

An examination of skill requirements for augmented reality and virtual reality job advertisements

Amit Verma, Pratibha Purohit, Timothy Thornton [...]

Industry and Higher Education

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