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Retricted access

Research article

First published 2018-12

The Impact of Brand-Event Fit in Virtual Advertising on Sport Television Viewers' Brand Attitudes

Sangchul Park, Yuhei Inou

Sport Marketing Quarterly

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Research article

First published 2024-3

Framing food tourism videos: What drives viewers’ attitudes and behaviors?

Christina G. Chi, Demi Shenrui Deng, Oscar Hengxuan Chi [...]

Journal of Hospitality & Tourism Research

Open access

Research article

First published 2026

Alcohol portrayals in Korean dramas: associations with global viewer attitudes and drinking behaviors

Hagit Bonny-Noach, Yenny Sinambela, Enjeline Hanafi [...]

Global Health Promotion

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Other

First published 2011-3

The Effects of Viewer Attributes on Preference for Forest Scenes: Contributions of Attitudes,Knowledge,Demographic Factors,and Stakeholder Group Membership

Anne R. Kearney, Gordon A. Bradley

Environment and Behavior

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Research article

First published 2025-12

Accommodation to Viewer's Language: Exploring Mechanisms for Improving Intergroup Attitudes via Dubbed and Subtitled Films

Hyeonchang Gim

Journal of Language and Social Psychology

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Research article

First published 2025

Friends or Foes: Predicting Chinese Basketball Viewers’ Attitudes Toward Naturalized Athletes

Dongdong Yang, Yuren Qin

Communication & Sport

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Research article

First published 1992-2

Monitoring Viewers' Attitudes to Television

Barrie Gunter

Media International Australia

Open access

Research article

First published 2026-1

Designing Emotions as Mediators of Attitude Change from Socially-Focused Art Exhibitions: Two Studies of Matched Artist/Curator Intentions and Viewer Response on the Refugee Crisis and Climate Awareness

Matthew Pelowski, Eleonora Marengo, Katherine N. Cotter [...]

Empirical Studies of the Arts

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Research article

First published 2021-8

Reality Check! Perceptions of MTV’s Jersey Shore and 16 and Pregnant/Teen Mom and Dating Violence Attitudes and Experiences

Kara Anne E. Rodenhizer, Laura Siller, Ashley R. MacPherson [...]

Journal of Interpersonal Violence

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Research article

First published 2008-02

The Effects of Exposure to Virtual Child Pornography on Viewer Cognitions and Attitudes Toward Deviant Sexual Behavior

Bryant Paul, Daniel G. Linz

Communication Research

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