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Articles (538)

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1-10 of 538 results for video marketing

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Select article: Video Content Marketing: The Making of Clips

Retricted access

Research article

First published 2018-7

Video Content Marketing: The Making of Clips

Xuan Liu, Savannah Wei Shi, Thales Teixeira [...]

Journal of Marketing

Select article: This Way Up: The Effectiveness of Mobile Vertical Video Marketing

Retricted access

Research article

First published 2021-8

This Way Up: The Effectiveness of Mobile Vertical Video Marketing

Lana Mulier, Hendrik Slabbinck, Iris Vermeir

Journal of Interactive Marketing

Select article: Slow or Fast? The Video Motion Design in Destination Marketing

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Research article

First published 2026

Slow or Fast? The Video Motion Design in Destination Marketing

Huiling Huang, Shanshi Li, Yutong Jiang [...]

Journal of Hospitality & Tourism Research

Select article: Generative AI for Video Translation: Consumer Evaluation in International Markets

Open access

Research article

First published 2026-3

Generative AI for Video Translation: Consumer Evaluation in International Markets

Risqo Wahid, Jiseon Han, Nizar Fauzan [...]

Journal of International Marketing

Select article: Surviving from the craze: Short video marketing on digital footprint in Yongxing Square in Xi’an

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Research article

First published 2025-7

Surviving from the craze: Short video marketing on digital footprint in Yongxing Square in Xi’an

Junwei Zhang, Chung-Shing Chan

Journal of Vacation Marketing

Select article: Using the Elaboration Likelihood Model to Identify the Optimum Facebook Video Marketing Strategy for Travel Agencies

Open access

Research article

First published 2025-7

Using the Elaboration Likelihood Model to Identify the Optimum Facebook Video Marketing Strategy for Travel Agencies

Chin-Yi Fang, Ya-Ping Chang, Tai-Ning Yang [...]

Sage Open

Select article: Competition and collaboration: Chinese video websites,subtitle groups,state regulation and market

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Research article

First published 2014-9

Competition and collaboration: Chinese video websites,subtitle groups,state regulation and market

Kelly Hu

International Journal of Cultural Studies

Select article: Creating effective visuals for destination marketing videos: Scenery vs people

Open access

Research article

First published 2023-1

Creating effective visuals for destination marketing videos: Scenery vs people

Ari Alamäki, Cheul Rhee, Jyrki Suomala [...]

Journal of Vacation Marketing

Select article: Show Me All or Nothing: When and Why Human Presence in Nature Destination Marketing Videos Backfires

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Research article

First published 2026

Show Me All or Nothing: When and Why Human Presence in Nature Destination Marketing Videos Backfires

Ying (Wendy) Wang, Jingjie Zhu, Jie Tan [...]

Journal of Travel Research

Select article: Examining the Dual Function of In-Flight Safety Videos in Safety Management and Destination Marketing

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Research article

First published 2025

Examining the Dual Function of In-Flight Safety Videos in Safety Management and Destination Marketing

Yaqi Gong, Bingjie Liu-Lastres, Bing Pan

Journal of Travel Research

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