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1-10 of 152 results for value creation logics

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Select article: Value co-creation in service logic: A critical analysis

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First published 2011-9

Value co-creation in service logic: A critical analysis

Christian Grönroos

Marketing Theory

Select article: Customers,Markets,and Five Archetypical Value Creation Logics: A Review of Demand-Side Research in Strategic Management

Open access

Review article

First published 2024-7

Customers,Markets,and Five Archetypical Value Creation Logics: A Review of Demand-Side Research in Strategic Management

Jens Schmidt, Richard Priem, Paola Zanella

Journal of Management

Select article: Service Experiential Attributes as the Basis of Customer Value Co-creation in Technology Product–Services: A Service-dominant Logic Perspective

Open access

Research article

First published 2025-11

Service Experiential Attributes as the Basis of Customer Value Co-creation in Technology Product–Services: A Service-dominant Logic Perspective

Jorge Vera-Martínez

Journal of Creating Value

Select article: Value Creation in Art Galleries: A Service Logic Analysis

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Research article

First published 2020-2

Value Creation in Art Galleries: A Service Logic Analysis

Martin Williams, Sergio Biggemann, Zsófia Tóth

Australasian Marketing Journal

Select article: ICTs and value creation in public sector: Manufacturing logic vs service logic

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Research article

First published 2018-5

ICTs and value creation in public sector: Manufacturing logic vs service logic

Antonio Cordella, Andrea Paletti

Information Polity

Select article: Achieving Senior Tourists’ Active Aging Through Value Co–creation: A Customer-Dominant Logic Perspective

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Research article

First published 2025-2

Achieving Senior Tourists’ Active Aging Through Value Co–creation: A Customer-Dominant Logic Perspective

Daisy X. F. Fan, Dimitrios Buhalis, Evangelia Fragkaki [...]

Journal of Travel Research

Select article: On Value and Value Creation in Service: A Management Perspective

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Research article

First published 2017-11

On Value and Value Creation in Service: A Management Perspective

Christian Grönroos

Journal of Creating Value

Select article: Expanding understanding of brand value co-creation on social media from an S-D logic perspective: Introducing structuration theory

Open access

Research article

First published 2023-12

Expanding understanding of brand value co-creation on social media from an S-D logic perspective: Introducing structuration theory

Geoff Simmons, Mark Durkin

Marketing Theory

Select article: Best Buy and Showrooming: A Critical Thinking Case Exercise Based upon Service Dominant Logic and Value Co-creation

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Research article

First published 2015-11

Best Buy and Showrooming: A Critical Thinking Case Exercise Based upon Service Dominant Logic and Value Co-creation

Steven A. Taylor, Gary L. Hunter

Journal of Creating Value

Select article: Tourists’ Emotions as a Resource for Customer Value Creation,Cocreation,and Destruction: A Customer-Grounded Understanding

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Research article

First published 2018-9

Tourists’ Emotions as a Resource for Customer Value Creation,Cocreation,and Destruction: A Customer-Grounded Understanding

Sheila Malone, Sally McKechnie, Caroline Tynan

Journal of Travel Research

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