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Research article

First published 2026

The impact of sustainable tourism experiential value on customer value co-creation behavior

Nguyen Ngoc Hien, Danh Xuan Luu

Tourism and Hospitality Research

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Research article

First published 2020-8

The Antecedents and Consequences of Value Co-Creation Behaviors in a Hotel Setting: A Two-Country Study

Sanjit K. Roy, M. S. Balaji, Geoffrey Soutar [...]

Cornell Hospitality Quarterly

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Research article

First published 2026-3

Duality of Tourists’ Value Co-Creation Behaviors in the Sharing Economy: Longitudinal Insight from Airbnb via Social Media Analytics

Rui Wang, Jin-Xing Hao

Journal of Travel Research

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Research article

First published 2024-2

It Takes a Village!: Customer Value Co-Creation Behavior in Restaurant Social Media-Based Brand Community

Jahyun Song, Hailin Qu, Xiang (Robert) Li

Journal of Hospitality & Tourism Research

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Research article

First published 2025

Understanding residents’ attitudes and behaviors toward value co-creation in tourism at community-based tourism destinations in Vietnam: An application of Human values theory

Minh Ngoc Dao, Thi Hong Viet Bui, Khanh Linh Chu [...]

Tourism and Hospitality Research

Open access

Research article

First published 2024-10

The Impact of the Pay-What-You-Want Pricing Experience on Customer Behavior: Focus on Willingness to Participate in Value Co-Creation

Zhao Lin, Toshihiko Souma

Sage Open

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Research article

First published 2014-8

The Role of Customer Engagement Behavior in Value Co-Creation

Elina Jaakkola, Matthew Alexander

Journal of Service Research

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Research article

First published 2021-11-04

Network effect in shared supply chain platform value co-creation behavior in evolutionary game 1

Xiaohong Zou, Jinlong Chen, Shuanping Gao

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Open access

Research article

First published 2025-4

The Role of User Value Co-Creation Behavior on Service Delivery Performance of Union Digital Center in Bangladesh

Zijun Mao, Bikram Biswas, Mohammad Nur Ullah [...]

Sage Open

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Research article

First published 2025

Customer participation behavior and customer citizenship behavior in hotels: Testing co-production and value-in-use as mediators

Jinous Sadighha, Patrícia Pinto, Manuela Guerreiro [...]

Tourism and Hospitality Research

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