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Open access

Research article

First published 2026-4

Exploring the Value Co-creation Mechanism in Online Travel Communities: Value Co-creators,Engagement Activities,and Interactions

Xiaoyi Xu, Xuan Lorna Wang, Bora Kim

Journal of Travel Research

Retricted access

Research article

First published 2025-2

Achieving Senior Tourists’ Active Aging Through Value Co–creation: A Customer-Dominant Logic Perspective

Daisy X. F. Fan, Dimitrios Buhalis, Evangelia Fragkaki [...]

Journal of Travel Research

Retricted access

Research article

First published 2021-8

Artificial intelligence (AI) and value co-creation in B2B sales: Activities,actors and resources

Jeannette Paschen, Ulrich Paschen, Erol Pala [...]

Australasian Marketing Journal

Retricted access

Research article

First published 2026

Transforming Customer Experience Through Social Media Marketing and Gamification: A Pathway to Engagement and Value Co-creation

Shubhi Changani, Rakesh Kumar

Global Business Review

Retricted access

Research article

First published 2022-5

eHealth Services and SDG3: Increasing the Capacity of Care

Jessica Wyllie, Jamie Carlson, Milena Heinsch [...]

Australasian Marketing Journal

Open access

Research article

First published 2026

The digital front door: How online appointment systems build hospital image and activate patient value co-creation

Luxin Zhang, Zenglin Wu

DIGITAL HEALTH

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Research article

First published 2025

The value co-creation of tourists in grassland tourism: A more-than-human perspective

Qiuchen Han, Sileng Hu, Yuanjia Li [...]

Journal of Vacation Marketing

Open access

Research article

First published 2023-4

Cooking Class Travel in Thailand: An Investigation of Value Co-Creation Experiences

Jianwei Qian, Pearl Lin, Jiewen Wei [...]

Sage Open

Retricted access

Research article

First published 2021-11-04

Network effect in shared supply chain platform value co-creation behavior in evolutionary game 1

Xiaohong Zou, Jinlong Chen, Shuanping Gao

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Other

First published 2011-9

Understanding value co-creation in a co-consuming brand community

Siwarit Pongsakornrungsilp, Jonathan E. Schroeder

Marketing Theory

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