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Open access

Research article

First published 2019-4

University Markor: A Context-Specific Scale to Measure Market-Orientation in Universities

Faiz Muhammad Khuwaja, Waheed Ali Umrani, Sanober Salman Shaikh [...]

Sage Open

Retricted access

Research article

First published 2003-8

Pilot Study Comparing Market Orientation Culture of Businesses and Schools of Business

Harry A. Harmon, Robert L. Webster, Kevin L. Hammond

Psychological Reports

Retricted access

Research article

First published 2014-5

The Role of Perceived Market Orientation in the Higher Education Sector

Riza Casidy

Australasian Marketing Journal

Retricted access

Research article

First published 2005-5

Academic nostalgia: A narrative approach to academic work

Oili-Helena Ylijoki

Human Relations

Retricted access

Research article

First published 1994-08

The Surprising and Rapidly Evolving Status of Marketing Education in the People's Republic of China: A Survey of Comprehensive Chinese Universities

William R Smith, Jianhua Fu

Journal of Marketing Education

Retricted access

Research article

First published 1993-1

Marketing Australian Universities to Overseas Students

John W. Wilkinson

Australasian Marketing Journal

Retricted access

Research article

First published 2011-4

Customer Orientation in Higher Education: The Missing Link in International Student Recruitment?

Johanna Julia Vauterin, Lassi Linnanen, Esa Marttila

Industry and Higher Education

Retricted access

Research article

First published 2001-12

Goodbye Cardinal Newman,Hello David Beckham

John Kelly

Industry and Higher Education

Retricted access

Research article

First published 2009-5

Exploring Organizational Culture Difference in Relationship Dyads

Carolin Plewa

Australasian Marketing Journal

Retricted access

Research article

First published 2005-4

Comparing Market Orientation Culture of Businesses and Schools of Business: An Extension and Refinement

Robert L. Webster, Kevin L. Hammond, Harry A. Harmon

Psychological Reports

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