Sage Journals: Discover world-class research

Open access

Research article

First published 2015-8

The Taste of Typeface

Carlos Velasco, Andy T. Woods, Sarah Hyndman [...]

i-Perception

Retricted access

Review article

First published 2007-10

The Effect of Typeface on the Perception of Onscreen Documents

Doug Fox, A. Dawn Shaikh, Barbara S. Chaparro

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Retricted access

Research article

First published 1987-9

CRT Typeface Design and Evaluation

Walter Bender, Ruth Ann Crespo, Peter J. Kennedy [...]

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Retricted access

Research article

First published 2004-10

Impression Management using Typeface Design

Pamela W. Henderson, Joan L. Giese, Joseph A. Cote

Journal of Marketing

Retricted access

Research article

First published 1964-3

An Experimental Investigation of Typeface Connotations

Percy H. Tannenbaum, Harvey K. Jacobson, Eleanor L. Norris

Journalism & Mass Communication Quarterly

Retricted access

Research article

First published 2011-7

The Impact of Incomplete Typeface Logos on Perceptions of the Firm

Henrik Hagtvedt

Journal of Marketing

Retricted access

Research article

First published 1958-6

Testing Suitability of Typefaces for Editorial Subject-Matter

Jack B. Haskins

Journalism & Mass Communication Quarterly

Open access

Research article

First published 2025

A Further Look at Perception of Personalities in Typefaces: Evidence From Turkish

Mercedes Sheen, Hajar Aman Key Yekani, Ebru Morgül [...]

Psychological Reports

Retricted access

Research article

First published 2005-7

How to Use Five Letterforms to Gauge a Typeface's Personality: A Research-Driven Method

Jo MacKiewicz

Journal of Technical Writing and Communication

Retricted access

Research article

First published 2004-1

What Technical Writing Students Should Know about Typeface Personality

Jo MacKiewicz

Journal of Technical Writing and Communication

Search results