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Research article

First published 2009-10

Segmentation of the senior travel market by the means of travel motivations

Philipp E. Boksberger, Christian Laesser

Journal of Vacation Marketing

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Other

First published 2011-4

How do travel agencies obtain a competitive advantage?: Through a travel blog marketing channel

Leo Huang, Chi-Yen Yung, Evonne Yang

Journal of Vacation Marketing

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Other

First published 1996-10

Health spa travel markets: Mexican long-haul pleasure travellers

Peter W. Williams, Gail Andestad, Anna Pollock [...]

Journal of Vacation Marketing

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Research article

First published 2007-11

Travel Agency Marketing Strategy: Insights from Switzerland

Sara Dolnicar, Christian Laesser

Journal of Travel Research

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Research article

First published 2004-05

Classification of Adventure Travelers: Behavior,Decision Making,and Target Markets

Heidi H. Sung

Journal of Travel Research

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Research article

First published 2025-1

Do the 4Ps of marketing mix strategy assuage fears of travelling?

Kai Xin Tay, Jennifer Kim Lian Chan, Diana Mohamad

Journal of Vacation Marketing

Open access

Research article

First published 2025-1

A Market Segmentation Study of Solo Travel Intentions and Constraints

Elaine Chiao Ling Yang, Austin Rong Da Liang, Jie Heng Lin

Journal of Hospitality & Tourism Research

Retricted access

Other

First published 2002-01

The emergence of the mainland Chinese outbound travel market and its implications for tourism marketing

Hanqin Qiu Zhang, Vincent C. S. Heung

Journal of Vacation Marketing

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Research article

First published 2006-10

Travel decisions of students at a US university: Segmenting the international market

Kakyom Kim, Giri Jogaratnam, Jeonghee Noh

Journal of Vacation Marketing

Retricted access

Research article

First published 2004-10

Canadian domestic travel behaviour: A market segmentation study of rural shoppers

Barbara A. Carmichael, Wayne W. Smith

Journal of Vacation Marketing

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