Sage Journals: Discover world-class research

Retricted access

Research article

First published 2019-1

Prosumer engagement through story-making in transmedia branding

Charmaine du Plessis

International Journal of Cultural Studies

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Research article

First published 2020-8

Engaging Higher Education Learners With Transmedia Play

Sonia Dickinson-Delaporte, Aneeshta Gunness, Hamish McNair

Journal of Marketing Education

Retricted access

Research article

First published 2015-10

All platforms considered: Contemporary radio and transmedia engagement

Maura Edmond

New Media & Society

Open access

Research article

First published 2025-12

Beyond museum walls: A transmedia approach to fostering multimodal literacy and STEM engagement in Science Discovery Children’s Museums

Simon Daniele, Karen Murcia, John Chappell

Journal of Early Childhood Literacy

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Research article

First published 2025-12

From #AltErLove to #LoveIsLove: Transmedia formats,audience engagement and sexual diversity

Thalia Van Wichelen, Esther De Loose, Alexander Dhoest [...]

Critical Studies in Television: The International Journal of Television Studies

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Research article

First published 2016-10

Digital diplomacy as transmedia engagement: Aligning theories of participatory culture with international advocacy campaigns

James Pamment

New Media & Society

Open access

Research article

First published 2022

Using markers for digital engagement and social change: Tracking meaningful narrative exchange in transmedia edutainment with text analytics techniques

Roel O Lutkenhaus, Hua Wang, Arvind Singhal [...]

DIGITAL HEALTH

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Research article

First published 2019-12

‘Friendship isn’t an emotion fucknuts’: Manipulating affective materiality to shape the experience of Homestuck’s story

Kevin Veale

Convergence: The International Journal of Research into New Media Technologies

Retricted access

Book review

First published 2016-6

Book Review: Transmedia Branding: Engage Your Audience,by Burghardt Tenderich and Jarried Williams

Karen Freberg

Journalism & Mass Communication Educator

Retricted access

Research article

First published 2018-10

Nation branding and the social imaginary of participation: An exploratory study of the Swedish Number campaign

James Pamment, Cecilia Cassinger

European Journal of Cultural Studies

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