You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (52)

Journals (0)

1-10 of 52 results for trademark protection

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Hands off my Brand! The Financial Consequences of Protecting Brands through Trademark Infringement Lawsuits

Retricted access

Research article

First published 2018-9

Hands off my Brand! The Financial Consequences of Protecting Brands through Trademark Infringement Lawsuits

Larisa Ertekin, Alina Sorescu, Mark B. Houston

Journal of Marketing

Select article: Trademark Protection of Product Characteristics: A Predictive Model

Retricted access

Research article

First published 1997-7

Trademark Protection of Product Characteristics: A Predictive Model

Lee B. Burgunder

Journal of Public Policy & Marketing

Select article: Protecting Sports Moves as Motion Marks under Trademark Regime in Special Reference to India

Retricted access

Research article

First published 2024-03

Protecting Sports Moves as Motion Marks under Trademark Regime in Special Reference to India

Shubhi Trivedi, Nidhi Buch

Gaming Law Review

Select article: Protect your Trademark by Proper Usage

Retricted access

Research article

First published 1962-7

Protect your Trademark by Proper Usage

Sidney A. Diamond

Journal of Marketing

Select article: Olympic Trademarks: Citius Altius Fortius’ Faster Higher and Stronger Trademark Protection for the USOC and its Protected Marks

Retricted access

Research article

First published 2002-3

Olympic Trademarks: Citius Altius Fortius’ Faster Higher and Stronger Trademark Protection for the USOC and its Protected Marks

Linda A. Sharp, Anita M. Moorman

Sport Marketing Quarterly

Select article: Cultural Branding,Geographic Source Indicators and Commodification

Retricted access

Research article

First published 2016-3

Cultural Branding,Geographic Source Indicators and Commodification

Gordon Hull

Theory,Culture & Society

Select article: Color Trademarks: Protection under U.S. Law

Retricted access

Other

First published 1996-9

Color Trademarks: Protection under U.S. Law

Linda B. Samuels, Jeffrey M. Samuels

Journal of Public Policy & Marketing

Select article: Trademark Strategies Online: Implications for Intellectual Property Protection

Retricted access

Research article

First published 2000-4

Trademark Strategies Online: Implications for Intellectual Property Protection

Steven W. Kopp, Tracy A. Suter

Journal of Public Policy & Marketing

Select article: The Name Game: Protecting Trademarks for the Hotel Casino Business

Retricted access

Research article

First published 1998-08

The Name Game: Protecting Trademarks for the Hotel Casino Business

W.M. Webner

Gaming Law Review

Select article: What's in A Name? A Case Study of Mcdonald's Trademark Protection Overseas

Retricted access

Case report

First published 2013-11

What's in A Name? A Case Study of Mcdonald's Trademark Protection Overseas

Mahmood Khan, Maryam Khan

Journal of Hospitality & Tourism Cases: An International Case Journal

1
2
3
•••
6
10 / page

Article type

Publication date

Subjects

Access