What's in A Name? A Case Study of Mcdonald's Trademark Protection Overseas

Anonymous. (1986). McDonald's Corp. v. McBagel's Inc. 649 F. Supp. 1268 (S.D.N.Y. 1986).

Anonymous. (1991). J & J Snack Foods Corp. v. McDonald's Corp. 932 F.2d 1460 (Fed. Cir. 1991).

Anonymous. (1996). McDonald's Corp. v. Coffee Hut Stores Ltd. [1994] 3 C.F.F 44; 1994 C.F.F LEXIS 364; upheld on appeal, [1996] 3 C.F.F 15, 1996 C.F.F LEXIS 431.

Anonymous. (1999). Burger King wins ruling over McDonald's on Slogan. Wall Street Journal (Eastern edition). New York, N.Y. October 25, pg. 1.

Anonymous. (2000a). McDonald's Corp. v. Macri Fruit Distributors Pty Ltd. (2000) AIPC 91-583, cited and discussed in Tommy Hilfiger Licensing, Inc. v. Tan, 60 I.P.R. 137 (Aust. 2002) and Johnson & Johnson v. Virbac (Aust) Pty Ltd, 51 I.P.R. 182 (Aust. 2000).

Anonymous. (2000b). McDonald's loses bid to bar Burger King from ‘Kid's’ phrase. Wall Street Journal (Eastern edition). New York, N.Y. June 16, pg.

Anonymous. (2001). Yuen v. McDonald's Corp. 2001 WL 1422899 (U.K. High Court of Justice, Chancery Division).

Anonymous. (2004a). McDonald's Corp. v. Future Enterprises Pie Ltd. [2004] SGCA 50 (copy on file with Marketing & the Law editorial board).

Anonymous. (2004b). Food & Beverage Brief – McDonald's Corp.: Philippine Supreme Court backs ‘Big Mac’ trademark. Wall Street Journal (Eastern edition). New York, N.Y. August 25, 2004, pg. 1.

Anonymous. (2007). Johannesburgers and fries. The Economist. September 27, 344 (8036) 75–77.

Anonymous. (2009). McDonald's Loses Trade Mark Mcbattle. Managing Intellectual Property, London, June 2009.

Block R. (1999). How Big Mac kept from becoming a Serb Archenemy. Wall Street Journal (Eastern edition), New York, NY. September 3. p. B.1.

Dean Owen (1996). The McDonald's Decision puts South Africa back on track. International Commercial Litigation, London. 13, 21–25.

Elan Elissa (2001). What's in a McName? As far as McDonald's trademarks are concerned-everything. Nation's Restaurant News, 35 (50), 19.

Gould A. M. (2010). Work, Employment & Society. London. 24 (4), 780.

Hookway J. (2009). McCurry wins big McAttack in Malaysia – Kuala Lumpur eatery defeats trademark challenge from McDonald's in country's top court. Wall Street Journal (Eastern edition). New York, N.Y. September 9, p B.5.

Leong H.S. & Lwin M. O. (2006). Seeking Exclusivity over a Brand Naming System? The McDonald's Experience. Journal of the Academy of Marketing Science. 34(1), 84–86.

Merriam-Webster dictionary. (2012). On line dictionary. www.merriam-web-ster.com. Retrieved June 20, 2012.

Stern S. (2007). Reasons to beef about McJob tag. Financial Times. London (UK), May 2, 2007. Pg. 6.