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1-10 of 18 results for trademark infringement

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Select article: A model for evaluating the influence factors in trademark infringement based on fuzzy analytical hierarchy process

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Research article

First published 2020-06-25

A model for evaluating the influence factors in trademark infringement based on fuzzy analytical hierarchy process

Jieming Liu, Yingxiang Hu, Fan Wang

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Select article: Hands off my Brand! The Financial Consequences of Protecting Brands through Trademark Infringement Lawsuits

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Research article

First published 2018-9

Hands off my Brand! The Financial Consequences of Protecting Brands through Trademark Infringement Lawsuits

Larisa Ertekin, Alina Sorescu, Mark B. Houston

Journal of Marketing

Select article: Trademark Infringement from the Buyer Perspective: Conceptual Analysis and Measurement Implications

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Research article

First published 1994-9

Trademark Infringement from the Buyer Perspective: Conceptual Analysis and Measurement Implications

Itamar Simonson

Journal of Public Policy & Marketing

Select article: Survey Data as Evidence in Trademark Infringement Cases

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Research article

First published 1965-2

Survey Data as Evidence in Trademark Infringement Cases

Donald L. Thompson

Journal of Marketing Research

Select article: The Effects of Brand Name Similarity on Brand Source Confusion: Implications for Trademark Infringement

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Research article

First published 2000-9

The Effects of Brand Name Similarity on Brand Source Confusion: Implications for Trademark Infringement

Daniel J. Howard, Roger A. Kerin, Charles Gengler

Journal of Public Policy & Marketing

Select article: Consumer Confusion & Trademark Infringement

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Research article

First published 1978-4

Consumer Confusion & Trademark Infringement

George Miaoulis, Nancy D'Amato

Journal of Marketing

Select article: Marketing and the Law: The Hunt for Online Trademark Infringers: The Internet,Gray Markets,and the Law Collide

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Other

First published 2006-01

Marketing and the Law: The Hunt for Online Trademark Infringers: The Internet,Gray Markets,and the Law Collide

William Vetter, C. Jeanne Hill

Journal of the Academy of Marketing Science

Select article: {BLR 1241}Schering-Plough - Pro-Med Pharmacies - Ideal Pharmacy - Respiratory Pharmaceuticals - Trademarks - Infringement - Mail-Order Drugs

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News

First published 1991-11

{BLR 1241}Schering-Plough - Pro-Med Pharmacies - Ideal Pharmacy - Respiratory Pharmaceuticals - Trademarks - Infringement - Mail-Order Drugs

Biotechnology Law Report

Select article: When High-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluation

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Research article

First published 2012-2

When High-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluation

Femke Van Horen, Rik Pieters

Journal of Marketing Research

Select article: Deliberately Causing Brand Confusion: State of the (Unfair) Art

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Research article

First published 2023-1

Deliberately Causing Brand Confusion: State of the (Unfair) Art

Anurag Dugar, Y. L. R. Moorthi

Business Perspectives and Research

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