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1-10 of 1346 results for tourism influencer

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Select article: Who Really Influences? A Theory-Informed AI Framework for Tourism Influencer Selection Under Budget Constraints

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Research article

First published 2025

Who Really Influences? A Theory-Informed AI Framework for Tourism Influencer Selection Under Budget Constraints

Xin Guo, Weimin Zheng, Zhibin Lin

Journal of Hospitality & Tourism Research

Select article: The effectiveness of virtual versus human influencer marketing for tourism destinations

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Research article

First published 2026-4

The effectiveness of virtual versus human influencer marketing for tourism destinations

Janet Hernández-Méndez, Nisamar Baute-Díaz, Desiderio Gutiérrez-Taño

Journal of Vacation Marketing

Select article: The ‘Three Cs’ of food Influencers: An examination of characteristics,closeness,and content attributes in tourism

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Research article

First published 2025

The ‘Three Cs’ of food Influencers: An examination of characteristics,closeness,and content attributes in tourism

Marco Antonio Jose Yohanes, Bobby Ardiansyahmiraja

Tourism and Hospitality Research

Select article: The Moderating Effect of Ski Influencer on Ski Tourism Intention

Open access

Research article

First published 2024-4

The Moderating Effect of Ski Influencer on Ski Tourism Intention

Chen Zhao, Huawen Shen

Sage Open

Select article: Advantaging Tourism Through Influencers: Applying Transaction Cost Theory to Recognize Top Hero,Hub,and Hygiene Content Tactics for Tourism Marketing

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Research article

First published 2025-2

Advantaging Tourism Through Influencers: Applying Transaction Cost Theory to Recognize Top Hero,Hub,and Hygiene Content Tactics for Tourism Marketing

Mahmoud Ibraheam Saleh

Journal of Travel Research

Select article: Clickbait in Pyongyang: Influencers,ethics and the political economy of foreign tourism in North Korea

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Research article

First published 2026

Clickbait in Pyongyang: Influencers,ethics and the political economy of foreign tourism in North Korea

Zoe Rebecca Stephens

Capital & Class

Select article: Keep it #Unreal: Exploring Instagram Users’ Engagement With Virtual Influencers in Tourism Contexts

Open access

Research article

First published 2024-8

Keep it #Unreal: Exploring Instagram Users’ Engagement With Virtual Influencers in Tourism Contexts

Li Xie-Carson, Pierre Benckendorff, Karen Hughes

Journal of Hospitality & Tourism Research

Select article: Biodigital Influencers in Tourism Marketing: A Social media Marketing System Analysis of Industry Practitioner Perspectives

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Research article

First published 2025

Biodigital Influencers in Tourism Marketing: A Social media Marketing System Analysis of Industry Practitioner Perspectives

Marie-Nathalie Jauffret, Yousra Hallem, Frédéric Aubrun

Journal of Macromarketing

Select article: A Study On The Influencing Factors Of Tourism Demand From Mainland China To Hong Kong

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Research article

First published 2021-1

A Study On The Influencing Factors Of Tourism Demand From Mainland China To Hong Kong

Han Liu, Wei Liu, Yonglian Wang

Journal of Hospitality & Tourism Research

Select article: Beyond travel! What’s TRENDing in sustainable tourism? An investigation through the lens of travel influencers’

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Research article

First published 2026-4

Beyond travel! What’s TRENDing in sustainable tourism? An investigation through the lens of travel influencers’

Harish Saini, Pawan Kumar, Prateek Kalia

Tourism and Hospitality Research

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