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Articles (27)

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1-10 of 27 results for touchpoint management

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Select article: Moving the Customer Experience Field Forward: Introducing the Touchpoints,Context,Qualities (TCQ) Nomenclature

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Research article

First published 2020-11

Moving the Customer Experience Field Forward: Introducing the Touchpoints,Context,Qualities (TCQ) Nomenclature

Arne De Keyser, Katrien Verleye, Katherine N. Lemon [...]

Journal of Service Research

Select article: Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases

Open access

Research article

First published 2020-7

Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases

Jingjing Li, Ahmed Abbasi, Amar Cheema [...]

Journal of Marketing

Select article: Conference Review: National Marketing Conference 2018 on Managing Customer’s Experience across Contemporary and Diverse Touchpoints

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Review article

First published 2018-12

Conference Review: National Marketing Conference 2018 on Managing Customer’s Experience across Contemporary and Diverse Touchpoints

Harsh Suman, Arpan Anand

FIIB Business Review

Select article: The smart pill sticker: Introducing a smart pill management system based on touch-point technology

Open access

Research article

First published 2021-10

The smart pill sticker: Introducing a smart pill management system based on touch-point technology

Garvit Kataria, Kshitij Dhyani, Darsh Patel [...]

Health Informatics Journal

Select article: The Impact of Mobile Social App Usage on Offline Shopping Store Visits

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Research article

First published 2022-8

The Impact of Mobile Social App Usage on Offline Shopping Store Visits

Xuebin Cui, Yacheng Sun, Yubo Chen [...]

Journal of Interactive Marketing

Select article: Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment

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Research article

First published 2014-2

Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment

Hongshuang (Alice) Li, P.K. Kannan

Journal of Marketing Research

Select article: Converting free users to paid subscribers in the SaaS context: The impact of marketing touchpoints,message content,and usage

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Research article

First published 2022-05

Converting free users to paid subscribers in the SaaS context: The impact of marketing touchpoints,message content,and usage

Hongshuang (Alice) Li

Production and Operations Management

Select article: AI for Customer Journeys: A Transformer Approach

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Research article

First published 2026-2

AI for Customer Journeys: A Transformer Approach

Zipei Lu, P.K. Kannan

Journal of Marketing Research

Select article: Service Design for Experience-Centric Services

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Research article

First published 2010-02

Service Design for Experience-Centric Services

Leonieke G. Zomerdijk, Christopher A. Voss

Journal of Service Research

Select article: Exploring young voter engagement and journey mapping across political events

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Research article

First published 2023-9

Exploring young voter engagement and journey mapping across political events

Mojtaba Poorrezaei, Christopher Pich, Guja Armannsdottir [...]

International Journal of Market Research

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