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Articles (51)

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1-10 of 51 results for televised viewership

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Select article: NCAA College Basketball Television Viewership: Does Preference for Outcome Uncertainty Change Throughout the Season?

Retricted access

Research article

First published 2018-11

NCAA College Basketball Television Viewership: Does Preference for Outcome Uncertainty Change Throughout the Season?

Byungju Kang, Steven Salaga, Scott Tainsky [...]

International Journal of Sport Finance

Select article: Ex Ante and Ex Post Expectations of Outcome Uncertainty and Baseball Television Viewership

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Research article

First published 2016-12

Ex Ante and Ex Post Expectations of Outcome Uncertainty and Baseball Television Viewership

Jigyu Chung, Young Hoon Lee, Joon-Ho Kang

Journal of Sports Economics

Select article: Does Television Viewership Predict Presidential Election Outcomes?

Open access

Research article

First published 2015-09

Does Television Viewership Predict Presidential Election Outcomes?

Arash Barfar, Balaji Padmanabhan

Big Data

Select article: Assessing Customer Discrimination in National Television Viewership: Evidence From NCAA Basketball

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Research article

First published 2025

Assessing Customer Discrimination in National Television Viewership: Evidence From NCAA Basketball

Byungju Kang, Steven Salaga

American Behavioral Scientist

Select article: The Relevance of Betting Market Outcome Uncertainty: Decided Wagers and Television Viewership Loss

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Research article

First published 2026-2

The Relevance of Betting Market Outcome Uncertainty: Decided Wagers and Television Viewership Loss

Steven Salaga, Brian M Mills, Katie M Brown

Journal of Sports Economics

Select article: The Relationship Between Television Viewership and Advertising Content in Australian Football Broadcasts

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Research article

First published 2016-3

The Relationship Between Television Viewership and Advertising Content in Australian Football Broadcasts

Hunter Fujak, Stephen Frawley

Communication & Sport

Select article: Gender and Television Viewership of Professional Football

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Research article

First published 2019-5

Gender and Television Viewership of Professional Football

Scott Tainsky, Jie Xu

International Journal of Sport Finance

Select article: The Effects of Outcome Uncertainty,Scoring,and Pregame Expectations on Nielsen Ratings for Bowl Championship Series Games

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Research article

First published 2015-6

The Effects of Outcome Uncertainty,Scoring,and Pregame Expectations on Nielsen Ratings for Bowl Championship Series Games

Steven Salaga, Scott Tainsky

Journal of Sports Economics

Select article: The Influence of Youth Music Television Viewership on Changes in Cigarette Use and Association With Smoking Peers: A Social Identity,Reinforcing Spirals Perspective

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Research article

First published 2010-12

The Influence of Youth Music Television Viewership on Changes in Cigarette Use and Association With Smoking Peers: A Social Identity,Reinforcing Spirals Perspective

Michael D. Slater, Andrew F. Hayes

Communication Research

Select article: On the U.S. Budget Deficit Dilemma: Has Television Contributed?

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Research article

First published 1996-10

On the U.S. Budget Deficit Dilemma: Has Television Contributed?

Ali F. Darrat, Bill P. Bowers

The American Economist

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