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Articles (152)

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1-10 of 152 results for technology product launch

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Select article: RFID ‘Theatre of the proof’: Product launch and technology demonstration as corporate practices

Retricted access

Research article

First published 2010-08

RFID ‘Theatre of the proof’: Product launch and technology demonstration as corporate practices

Elena Simakova

Social Studies of Science

Select article: Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market

Open access

Research article

First published 2025-5

Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market

Thomas Derek Robinson, Ela Veresiu

Journal of Marketing

Select article: Commercialization of Platform Technologies: Launch Timing and Versioning Strategy

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Research article

First published 2013-11

Commercialization of Platform Technologies: Launch Timing and Versioning Strategy

Hemant K. Bhargava, Byung Cho Kim, Daewon Sun

Production and Operations Management

Select article: New Product Launch Strategy for Network Effects Products

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Other

First published 2003-07

New Product Launch Strategy for Network Effects Products

Yikuan Lee, Gina Colarelli O'Connor

Journal of the Academy of Marketing Science

Select article: Defining Roles for Logistics During Routine and Radical Technological Innovation

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Research article

First published 1989-01

Defining Roles for Logistics During Routine and Radical Technological Innovation

Patricia W. Meyers, Frances Gaither Tucker

Journal of the Academy of Marketing Science

Select article: Launching Smallsats: The Example of Southern Launch

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Research article

First published 2020-12

Launching Smallsats: The Example of Southern Launch

Walter Peeters, Lloyd Damp, Peter Williams

New Space

Select article: Product digitalization at Nike: The future is now

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Research article

First published 2022-5-1

Product digitalization at Nike: The future is now

Willem Standaert

Journal of Information Technology Teaching Cases

Select article: From vaccines and in vitro diagnosis reagents to similar biotherapeutics production in Brazil: A case study

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Research article

First published 2014-9

From vaccines and in vitro diagnosis reagents to similar biotherapeutics production in Brazil: A case study

Antonio de Pádua Risolia Barbosa, Akira Homma, Artur Roberto Couto [...]

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

Select article: Dell Technologies Inc.: Innovating toward circularity

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Research article

First published 2025-5-11

Dell Technologies Inc.: Innovating toward circularity

Rashmi Aggarwal, Harsahib Singh, Poonam Garg

Journal of Information Technology Teaching Cases

Select article: Deliberate Product Definition: Customizing the Product Definition Process

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Research article

First published 1997-5

Deliberate Product Definition: Customizing the Product Definition Process

G. Kalyanaram, V. Krishnan

Journal of Marketing Research

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