Technological innovation has become increasingly impor
tant to new product development in American industry be
cause of the potential competitive advantage it offers. In this
study extensive observation and interviewing over more than
two years in one prominent Fortune 500 industrial manufac
turer provides strong evidence that logistics can and does
play important—and sometimes surprising—roles in the
development and launch of new technological products. This
article describes logistics activities during the development
and launch of technological innovations, identifies key roles
played by logistics, relates lessons learned and proposes
directions for future research.
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