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Articles (69)

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1-10 of 69 results for team loyalty

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Select article: Which Senses Matter More? The Impact of Our Senses on Team Identity and Team Loyalty

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Research article

First published 2013-12

Which Senses Matter More? The Impact of Our Senses on Team Identity and Team Loyalty

Seunghwan Lee, Bob Heere, Kyu-soo Chung

Sport Marketing Quarterly

Select article: The Interrelationship Between Viewership Motivation,Team Loyalty,Fan Identification and Viewership Behaviour in Cricket: A PLS-SEM Approach

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Research article

First published 2026-3

The Interrelationship Between Viewership Motivation,Team Loyalty,Fan Identification and Viewership Behaviour in Cricket: A PLS-SEM Approach

Subrat Sarangi, Amit Kumar Jena

Journal of Creative Communications

Select article: Using the Psychological Commitment to Team (PCT) Scale to Segment Sport Consumers Based on Loyalty

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Research article

First published 2000-3

Using the Psychological Commitment to Team (PCT) Scale to Segment Sport Consumers Based on Loyalty

Daniel F. Mahony, Robert Madrigal, Dennis Howard

Sport Marketing Quarterly

Select article: Equating Attitudes to Allegiance: The Usefulness of Selected Attitudinal Information in Segmenting Loyalty to Professional Sports Teams

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Research article

First published 2000-12

Equating Attitudes to Allegiance: The Usefulness of Selected Attitudinal Information in Segmenting Loyalty to Professional Sports Teams

Daniel C. Funk, Donna L. Pastore

Sport Marketing Quarterly

Select article: Toward a Better Understanding of Parent versus Local Team Branding in Minor League Baseball

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Research article

First published 2022-3

Toward a Better Understanding of Parent versus Local Team Branding in Minor League Baseball

Matthew J. Bernthal, Khalid Ballouli, Nicholas Nugent

Sport Marketing Quarterly

Select article: Leadership in Esports Teams: A Model on Leader-Member Exchange,Organizational Loyalty,and Task Performance Concepts

Open access

Research article

First published 2025-7

Leadership in Esports Teams: A Model on Leader-Member Exchange,Organizational Loyalty,and Task Performance Concepts

Orçun Keçeci, Veli Onur Çelik

Sage Open

Select article: Applying the Customer-Centric Model to the Investigation of Brand Communities of Professional Sports Teams

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Research article

First published 2021-9

Applying the Customer-Centric Model to the Investigation of Brand Communities of Professional Sports Teams

Anat Toder Alon, Avichai Shuv-Ami

Sport Marketing Quarterly

Select article: Unveiling the Intersection of Individual Stardom and Team Loyalty in Social Network Reflections: The Case of Soccer-Stars Ronaldo and Messi

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Research article

First published 2024

Unveiling the Intersection of Individual Stardom and Team Loyalty in Social Network Reflections: The Case of Soccer-Stars Ronaldo and Messi

Tsahi (Zack) Hayat, Tal Samuel-Azran, Tal Laor [...]

American Behavioral Scientist

Select article: Fan Loyalty and Stadium Funding in Professional Baseball

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Research article

First published 2000-05

Fan Loyalty and Stadium Funding in Professional Baseball

Craig A. Depken

Journal of Sports Economics

Select article: The Value of the Call: An Examination of MLB Broadcasters as Points of Fan Attachment

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Research article

First published 2024-9

The Value of the Call: An Examination of MLB Broadcasters as Points of Fan Attachment

Michael Mudrick, Melissa Davies

Sport Marketing Quarterly

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