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Retricted access

Research article

First published 2014-1

Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services

Jan H. Schumann, Florian von Wangenheim, Nicole Groene

Journal of Marketing

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Research article

First published 2024-10

How online advertising targets consumers: The uses of categories and algorithmic tools by audience planners

Thomas Beauvisage, Jean-Samuel Beuscart, Samuel Coavoux [...]

New Media & Society

Open access

Research article

First published 2022-7

The Concentration-after-Personalisation Index (CAPI): Governing effects of personalisation using the example of targeted online advertising

Johann Laux, Fabian Stephany, Chris Russell [...]

Big Data & Society

Free access

Research article

First published 2012-3

Online Advertising: Examining the Content and Messages within Websites Targeted at Children

Lisa Kervin, Sandra C. Jones, Jessica Mantei

E-Learning and Digital Media

Retricted access

Research article

First published 2025-3

Where A/B Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising

Michael Braun, Eric M. Schwartz

Journal of Marketing

Open access

Research article

First published 2023-1

Social media advertising for clinical studies: Ethical and data protection implications of online targeting

Rainer Mühlhoff, Theresa Willem

Big Data & Society

Open access

Research article

First published 2025

Not the average user: A latent profile analysis of privacy protection appraisals in targeted advertising

Laurent H Wang, Dina Naji Arch, Miriam J Metzger

New Media & Society

Retricted access

Research article

First published 2021-06

A Planning Approach to Revenue Management for Non‐Guaranteed Targeted Display Advertising

Huaxiao Shen, Yanzhi Li, Jingjing Guan [...]

Production and Operations Management

Retricted access

Research article

First published 2010-9

Privacy Issues and User Attitudes towards Targeted Advertising: A Focus Group Study

Harry Zhang, Claudia Guerrero, David Wheatley [...]

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Retricted access

Research article

First published 2025-3

Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising

Shijie Lu, Sha Yang, Yao (Alex) Yao

Journal of Marketing

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