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Retricted access

Research article

First published 2010-6

Sustainable Market Orientation: A New Approach to Managing Marketing Strategy

Robert W. Mitchell, Ben Wooliscroft, James Higham

Journal of Macromarketing

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Research article

First published 2014-12

Sustainable Export Marketing Strategy Fit and Performance

Athina Zeriti, Matthew J. Robson, Stavroula Spyropoulou [...]

Journal of International Marketing

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Research article

First published 2013-12

Sustainability Marketing Strategy: An Analysis of Recent Literature

Vinod Kumar, Zillur Rahman, A.A. Kazmi

Global Business Review

Open access

Review article

First published 2025

Sustainable merchandising for recycled textiles and apparel in the western apparel industry: Strategies,challenges and market opportunities

Arnob Dhar Pranta, Md. Reazuddin Repon, Aminoddin Haji [...]

Journal of Engineered Fibers and Fabrics

Retricted access

Research article

First published 2025-6

The paradox of digital marketing: Sustainable framework for effective strategies and regulatory challenges

Taimour Faisal Ahmad Al Serhan, Shanshan Zhang

Information Development

Open access

Research article

First published 2016-7

Assessing the Influence of Stakeholders on Sustainability Marketing Strategy of Indian Companies

Vinod Kumar, Zillur Rahman, A. A. Kazmi

Sage Open

Retricted access

Research article

First published 2012-3

Green Branding and Eco-innovations for Evolving a Sustainable Green Marketing Strategy

A.N. Sarkar

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2019-11

Marketing information system and strategies for sustainable and competitive medicinal and aromatic plants trade

Pramod Chandra, Vinay Sharma

Information Development

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Research article

First published 2014-5

Refocusing on R&D model or redefining marketing strategy? Anticipating sustainability for generic pharmaceutical industry

Fereshteh Barei, Claude Le Pen

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2026

Empowering Sustainable Consumption Through Innovative Digital Marketing and Strategic CSR: A Pathway to Achieving SDG 12

Ayyoob A, Aparna Sajeev

Paradigm: A Management Research Journal

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