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1-10 of 36 results for subjective brand knowledge

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Select article: Effects of Different Types of Perceived Similarity and Subjective Knowledge in Evaluations of Brand Extensions

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Research article

First published 2009

Effects of Different Types of Perceived Similarity and Subjective Knowledge in Evaluations of Brand Extensions

Leif E. Hem, Nina M. Iversen

International Journal of Market Research

Select article: Effects of Different Types of Perceived Similarity and Subjective Knowledge in Evaluations of Brand Extensions

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Research article

First published 2009

Effects of Different Types of Perceived Similarity and Subjective Knowledge in Evaluations of Brand Extensions

International Journal of Market Research

Select article: Knowledge of Brand and Preference

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Research article

First published 1995-6

Knowledge of Brand and Preference

Pamela Bonham, Dana Greenlee, Cherly Sue Herbert [...]

Psychological Reports

Select article: Effects of Physical Quality and Brand Labeling on Perceptions of Clothing Quality

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First published 1985-10

Effects of Physical Quality and Brand Labeling on Perceptions of Clothing Quality

Leslie L. Davis

Perceptual and Motor Skills

Select article: Modeling buyer-based brand equity in industrial settings

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First published 2014-12

Modeling buyer-based brand equity in industrial settings

Maud Dampérat, Alexandra Lewicki, Alain Jolibert

Recherche et Applications en Marketing (English Edition)

Select article: Carryover and Backfire Effects in Marketing Research

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Research article

First published 1993-2

Carryover and Backfire Effects in Marketing Research

Barbara A. Bickart

Journal of Marketing Research

Select article: ‘We offer unparalleled flexibility’: Purveying conceptual values in higher educational corporate branding

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First published 2014-11

‘We offer unparalleled flexibility’: Purveying conceptual values in higher educational corporate branding

Carl Jon Way Ng

Discourse & Communication

Select article: Double Jeopardy – 50 Years On. Reviving a Forgotten Tool that Still Predicts Brand Loyalty

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First published 2017-11

Double Jeopardy – 50 Years On. Reviving a Forgotten Tool that Still Predicts Brand Loyalty

Charles Graham, Dag Bennett, Katrin Franke [...]

Australasian Marketing Journal

Select article: An Integrative Experiential Learning Project in the Undergraduate Branding Course: Creating a Marketing Department Brochure

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Research article

First published 2010-8

An Integrative Experiential Learning Project in the Undergraduate Branding Course: Creating a Marketing Department Brochure

Georgiana Craciun, Hope Bober Corrigan

Journal of Marketing Education

Select article: Does It Pay to Be Real? Understanding Authenticity in TV Advertising

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Research article

First published 2019-1

Does It Pay to Be Real? Understanding Authenticity in TV Advertising

Maren Becker, Nico Wiegand, Werner J. Reinartz

Journal of Marketing

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