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1-7 of 7 results for strategic marketing ambidexterity

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Research article

First published 2022-3

Unbundling the Effects of Internationalization on Firm Performance in Emerging Economies: The Moderating Effects of Strategic Resource Decisions

Nilay Bıçakcıoğlu-Peynirci, Robert E. Morgan

Journal of International Marketing

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Research article

First published 2021-12

Is Ambidextrous Innovation Strategy Beneficial to International Joint Venture Performance? Evidence from China

Jason Lu Jin, Kevin Zheng Zhou

Journal of International Marketing

Open access

Research article

First published 2020-10

Stakeholder dynamics of contextual ambidextrous capabilities and authenticity: A conceptual synchronisation for competitive advantage

S. M. Riad Shams, Demetris Vrontis, Alkis Thrassou [...]

Journal of General Management

Open access

Research article

First published 2017-1

Human Capital and Human Resource Management to Achieve Ambidextrous Learning: A Structural Perspective

Mirta Diaz-Fernandez, Susana Pasamar-Reyes, Ramon Valle-Cabrera

BRQ Business Research Quarterly

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Research article

First published 2025

Competitor Orientation,Innovation Ambidexterity and International Performance in Emerging Market Firms: A PLS-SEM Approach

Thanh-Mai Le, Ngoc-Anh Vo, Ho-Minh Phan [...]

Global Business Review

Open access

Research article

First published 2025

The Growth Department: The Emerging Role and Impact of Chief Growth Officers and Their Cross-Functional Teams

Yashar Atefi, Sebastian Hohenberg, Saeed Janani [...]

Journal of Marketing

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Research article

First published 2025

Sustainability,innovation,and competitive advantage in tourism: An event study of the inflation reduction act

Cédric Poretti, Isabella Blengini, Juan Luis Nicolau

Journal of Travel Research