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Articles (966)

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1-10 of 966 results for strategic marketing/management

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Select article: Strategic Choice and Marketing Managers: An Examination of Business-Level Marketing Objectives

Retricted access

Research article

First published 1984-11

Strategic Choice and Marketing Managers: An Examination of Business-Level Marketing Objectives

Marian C. Burke

Journal of Marketing Research

Select article: Strategic Marketing Planning by Product Managers—Room for Improvement?

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Research article

First published 1983-6

Strategic Marketing Planning by Product Managers—Room for Improvement?

Thomas J. Cossé, John E. Swan

Journal of Marketing

Select article: Strategic Agility in MNEs: Managing Tensions to Capture Opportunities across Emerging and Established Markets

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Research article

First published 2014-5

Strategic Agility in MNEs: Managing Tensions to Capture Opportunities across Emerging and Established Markets

Sebastian P.L. Fourné, Justin J.P. Jansen, Tom J.M. Mom

California Management Review

Select article: Building Organizational Capabilities for Managing Economic Crisis: The Role of Market Orientation and Strategic Flexibility

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Research article

First published 2001-4

Building Organizational Capabilities for Managing Economic Crisis: The Role of Market Orientation and Strategic Flexibility

Rajdeep Grewal, Patriya Tansuhaj

Journal of Marketing

Select article: Macrantha Sealant: A Positioning Strategy

Free access

Case report

First published 2024-3

Macrantha Sealant: A Positioning Strategy

Shraddha Purandare

Asian Journal of Management Cases

Select article: Strategically Marketing Florida’s Cities: An Exploratory Study Into How Cities Engage in Public Marketing

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Research article

First published 2020-4

Strategically Marketing Florida’s Cities: An Exploratory Study Into How Cities Engage in Public Marketing

M. Blair Thomas, Daniel L. Fay, Frances S. Berry

The American Review of Public Administration

Select article: An Analysis of Cause-Related and Social Marketing Strategies in the South African Sport Management Industry

Open access

Research article

First published 2022-4

An Analysis of Cause-Related and Social Marketing Strategies in the South African Sport Management Industry

Talent Moyo, Rodney Duffett, Brendon Knott

Sage Open

Select article: Strategic Management of New Products: Ex-Ante Simulation and Market Segmentation

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Research article

First published 2013-3

Strategic Management of New Products: Ex-Ante Simulation and Market Segmentation

Jae Young Choi, Jungwoo Shin, Jongsu Lee

International Journal of Market Research

Select article: Meta-analytically linking the marketing mix to hospitality organizations’ performance

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Research article

First published 2024-3

Meta-analytically linking the marketing mix to hospitality organizations’ performance

SangGon (Edward) Lim, Chihyung (Michael) Ok

Journal of Hospitality & Tourism Research

Select article: The Coevolution of Sustainable Strategic Management in the Global Marketplace

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Research article

First published 2013-6

The Coevolution of Sustainable Strategic Management in the Global Marketplace

Jean Garner Stead, W. Edward Stead

Organization & Environment

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